February 14, 2018 Carfix Compare
Daimler AG-owned marque Mercedes-Benz has opted to sit out the upcoming mega event in Detroit. The world leading vehicle manufacturer would be more focused on making its mark at the Consumer Electronics Show this year.
It wont be Mercedes’ first appearance at the CES in the recent years. Daimler has been a regular participant in the futuristic motor show where it’s all about technology and innovation. In 2015, CEO of Daimler was a keynote speaker at the CES, where much of his discussion was on autonomous-driving. He introduced the F015, the Mercedes concept car that garnered much appreciation. Not just Daimler, many others including Ford and Toyota, have become a regular participant at the CES.
The Consumer Electronics Show boasts more than 280,000 square feet of space for more than 300 exhibitors showcasing their futuristic automotive technology.
The company released statement that Mercedes-Benz would contemplate participation in shows and fairs on a case to case basis. The Detroit Auto Show has been around for more than a century, dating back to its first show in 1907. During that time, the event was a regional happening that brought together a few regional names in the industry. However, that changed in the 80’s when it was revamped as an international contingency.
That being said, automakers and tech companies both have expressed their huge interest in bringing big products and related news to the show in the coming year. As the consumer interest leans towards functionality and innovation, tech shows help manufacturers understand the opportunities by providing insight into what is happening in the tech world. Fast changing hardware and evolutionary software make such events a great point of convergence for all involved. This is especially true for the automobile industry where concept cars take up a great share of the interest for people everywhere.
The decision to skip one of the most iconic auto shows may not be an easy one for Mercedes, but it is a clear sign that the interest of the consumers and the focus of the manufacturers have shifted. It is expected that more manufacturers will follow suit in the seasons to come.